Vape to Quit campaign coming

Feb 12, 2021


 Vape to Quit campaign coming 

It’s been a while since our last update, and we have some exciting news to share. We are in the final stages of developing the Vape to Quit campaign on behalf of the Ministry of Health. The campaign is scheduled to go live in March.

The goal of this campaign is to encourage smokers, particularly young Māori women, to switch to vaping as a way to stop smoking. This approach is one element of New Zealand's comprehensive approach to tobacco control, and has the potential to contribute to achieving the Government's goal of a Smokefree Aotearoa 2025. 

The new vaping laws that came into effect in November 2020 allow for public health messaging campaigns such as this. We’re looking forward to sharing this with you. Keep an eye on your inbox for our next update in a couple of weeks which will include more information on the campaign, and a launch date.

The call to action for Vape to Quit campaign is for people to check out the Vaping Facts website (  

Vaping Facts website

While we’re on the topic of vaping, we’d like to take this opportunity to remind you about the Vaping Facts website ( The site includes key facts about vaping, information on vaping versus smoking, vaping to quit smoking and more.

The site also has a number of features, including a quiz, a cost calculator and a series of videos featuring a young woman, Kura, and her journey to learn more about vaping as a way to quit smoking.

In the footer of the website you will see a link to a position statement on vaping which has been endorsed by a range of New Zealand health organisations. This is what they agree on:

  • The best thing you can do for your health is be smokefree and vape free.
  • Vaping is not for children or young people.
  • Vaping can help some people quit smoking.
  • Vaping is not harmless but it is much less harmful than smoking.
  • Vaping is not for non-smokers.

If you have any questions or comments you can reach the team at

Public consultation on the vaping regulations is now open 

The draft regulations under the Smokefree Environments and Regulated Products Act 1990 were released for public consultation on 26 January. Consultation closes 5pm 15 March 2021.

These regulations cover:

  • Options for the definition of an internal area 
  • The display of vaping products in retail stores and websites 
  • The use of harm reduction statements in retail stores and websites 
  • The display of R18 notices at vaping points of sale
  • Packaging requirements for vaping products 
  • The responsibilities of manufacturers and importers who intend to sell vaping products or smokeless tobacco products (including product safety requirements).  

Go to the Ministry of Health’s consultation hub to learn more about the draft regulations, and provide feedback.


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Tēnā koutou katoa e tautoko ana i te kaupapa nei. Thank you for your support.

Nāku noa, nā

The Tobacco Control Team at Te Hiringa Hauora/Health Promotion Agency